In-House Work for Gun Interactive

Website

I designed a new website for Gun Interactive with a focus on user experience and accessibility. It features Swiss-inspired elements like a grid layout and Helvetica Neue typeface, combined with horror imagery. To ensure ease of content updates by colleagues of varying experience, I used Squarespace for its user-friendly tools and tutorials, and due to the absence of an in-house web developer.

See Site

Digital Imagery for Fan Communication

Created digital imagery and content to effectively communicate with fans of Gun Interactive's games. For in-house digital messaging, we channeled a vintage horror comic style that spoke well to our fans. This included engaging social media posts, newsletter graphics, and other digital assets designed to resonate with the gaming community. Zombie portraits created by an contract illustrator

In-House Branding Initiatives

I led the evolution of Gun Interactive's brand identity, blending Swiss-inspired design with 1980s comic book illustrations for a unique look. I created style guides and branding assets to ensure consistency and spearheaded in-house initiatives like promotional materials and event signage to enhance the brand's presence. Zombie illustration done by contract illustrator

  • During my tenure at Gun Interactive, I had the opportunity to contribute to a diverse array of projects, both within the realm of game development and through in-house initiatives. As the sole graphic designer reporting directly to the CEO, I played a pivotal role in shaping the visual identity and branding of Gun Interactive, ensuring consistency and creativity across all endeavors.

  • Gun Interactive is a renowned Indie game studio and digital publisher known for creating immersive horror gaming experiences based on classic intellectual properties. Focused on delivering authentic and spine-chilling adventures, Gun Interactive has established itself as a leader in the industry.

  • As the sole graphic designer at Gun Interactive, I led the charge in evolving the company's brand identity over time. This involved crafting a core brand that was simple and flexible, seamlessly integrating alongside our visually exciting games. Additionally, I spearheaded various in-house branding initiatives, including designing promotional materials and internal communications.

  • Navigating the evolving landscape of game development and branding posed challenges, such as maintaining consistency in the brand identity and creating a user-friendly website that could be updated by colleagues with varying levels of experience in content management.

  • A strategic and adaptive approach was essential in addressing these challenges. I combined structured Swiss-inspired elements with 1980’s style comic book illustration to create a unique visual identity for Gun Interactive. For the website, I prioritized ease of use and longevity, opting to use Squarespace for its user-friendly tools and due to a lack of an in-house web developer.